The essencial components for a successful grassroots campaign
October 7, 2009
The following are the essential components and principles for building community power and conduct a successful grassroots campaign:
1. Build a base of members: more people means more power.
- Get people involved
- Move powerholders with numbers
- Get members to make decisions
2. Get members to understand what organixing is: action fosters commitment.
- Guide members to see the roots of problems
- Move members to action
3. Develop members to be leaders: Leaders learn by doing
- Let leaders do the work
- Conduct political education
4. Implement strategic campaigns: campaigns deliver wins.
- Run winnable campaigns
- Analyze power
5. Engage members in the social justice movement: neutrality is not an option.
- Build the movement
State an ideology
Extract from the book: Tools for radical democracy (by Joan Minieri and Paul Gestos)
