The 6 commandements of crisis communications
October 11, 2009
- Forecast: Plan, analyze and network.
- Immediacy: Respond, apologize and move on.
- Presence: Proximity starts at the crime scene.
- Truth: Never ever lie.
- Teamwork: Build coalitions, mobilize grassroots lobbyists, engage your employees and give discipline.
- Empathy: Be a person before being a professional
