Books & Articles

Hostile Neighbors? In front of NIMBYism…do not communicate, involve!

This article establishes the basis of the Community Outreach Plans and is an overview of the NIMBY phenomenon. It shows all the tools to keep in mind at the time our organitzation is facing a NIMBY group: opinion research, direct communication, grassroots, media relations, community relations, citizen attention, guerrilla marketing, envoy programs, crisi communication, campaign management, participation, leadership, conflict resolution, networking and community involvement. It is the perfect handbook to introduce you and your team to the unforeseeable world of the NIMBY Syndrome and the community outreach.

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Grassroots: A comparative approach between Catalonia and United States

This article analyze all the methods and techniques used in grassroots campaigning in USA and Catalonia during the 21st century. It compares both realities and contrast their main differences and their reasons. These two political cultures are the perfect examples to foresee the future of this marketing tool in both continents and to find out all the aspects that divide Europe and America.

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What is NIMBY Marketing?

This article explains the meaning of the term “NIMBY Marketing” and defines this new trend of the political marketing and its applications to the real world. Find out what is and how to use it in your electoral strategy.

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N|E: www.nimbyexperts.com

This presentation explains the project of the World’s largest network of NIMBY experts (N|E).

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