Grassroots Campaigns

grassroots campaings

The following are the essential components and principles for building community power and conduct a successful grassroots campaign:

1. Build a base of members: more people means more power.

  • Get people involved
  • Move powerholders with numbers
  • Get members to make decisions

2. Get members to understand what organixing is: action fosters commitment.

  • Guide members to see the roots of problems
  • Move members to action

3. Develop members to be leaders: Leaders learn by doing

  • Let leaders do the work
  • Conduct political education

4. Implement strategic campaigns: campaigns deliver wins.

  • Run winnable campaigns
  • Analyze power

5. Engage members in the social justice movement: neutrality is not an option.

  • Build the movement
  • State an ideology

And the following are the services I offer to conduct a successful grassroots campaign:

  • Grassoots Strategy
  • Database management
  • Door to door
  • Multipliers identification
  • Message development
  • Leadership training
  • Promotional products design
  • Large demonstrations organizing
  • Direct communications to pedestrians
  • Setting up information tables
  • Putting up posters
  • Astroturfing
  • e-Communications Strategy
  • Supporter Recruitment
  • Blog Strategy & Outreach
  • Product/Cause Marketing
  • Social Networking
  • Website Design & Development